The “woke” left was celebrating a week ago that the grocery giant, Trader Joe’s, had caved to its demands to change its marketing strategy. However, it looks like Trader Joe’s has brought that celebration to a screeching halt.
It all began when 2400 California high school students along with others signed a petition that claimed the store’s house-brand products are “ethnic slurs”.
Part of the petition reads:
For example, ‘Trader Ming’s’ is used to brand the chain’s Chinese food, ’Arabian Joe’ brands Middle Eastern foods, ‘Trader José’ brands Mexican foods, ‘Trader Giotto’s’ is for Italian food, and ‘Trader Joe San’ brands their Japanese cuisine.
Brands, ever aware of public relations, have been dropping long-time standards to such pressures of late. Victims of recent cancel culture hysteria have been Aunt Jemima pancake syrup, the Land O’ Lakes Native American woman logo, and even Eskimo Pies.
Ben Shapiro appearing on Mark Levin’s “Life, Liberty, and Levin” said the cancel culture is not just attacking big name brands like Trader Joe’s but “anyone and everyone, people who have no voice and no way to defend themselves.”
The Washington Examiner reports, “Congratulations to the Trader Joe’s customers who made sure their favorite store knew they had support and encouraged them to not be pushed around by the smug and ignorant.”
Watch the video to learn what Trader Joe’s said its branding was intended to do and why it said no to the cancel culture.
