“Woke” Coke is now a failed experiment, as the beverage maker seeks to shift gears to make up for lost sales.
When Georgia passed a new election reform law, Coca-Cola was among the big companies to speak out against it. The opposition led to Major League Baseball even moving the All-Start Game from Coca-Cola’s home state of Georgia to Colorado, costing the state millions in lost revenue.
But the losses didn’t stop there. The woke practices of the company have also resulted in hurting the company’s own profits. This new video reports that Coca-Cola has now put a pause on its diversity plan and diversity quotas due to backlash.
Their original plan to make any law firm that they do business with meet certain “racial quotas” to make the company look more “equitable” resulted in chaos rather than making the company, or any firm they dealt with, better. The brakes have put on the entire campaign as the bottler hopes to reboot with a plan that actually has a shot at working.
Maybe there’s hope for Coke yet. It’s too early to tell, but at least they recognize that when money is a concern it’s time to make a turn.
The saying is true and Coke proves it: Get Woke, Go Broke. Check out the video for the full details that have led “woke” Coke to rethink its efforts to join in the indoctrination of America.
To late for coke you made your bed now lay in it ..will never buy any coke products..
I will never knowingly buy another Coke made product. These people need to start thinking before their knee jerk reactions. Done with Coke forever.
I called them long distance to tell them when they started this stuff that I was done with them. The girl that answered for customer care laughed and said, “Well if that’s what you want to do.” No concern at all for their loyal customers. We get the last laugh.
You spoke for many many people. We will never buy a Coca-Cola product EVER!
im with you brother.
I use to buy coke cola products a couple times a day but no more !! I buy Pepsi products now an will continue to do so , I will never buy coke products again ….
Do your research
First as Pepsi is the same politically as coke is.
Drink RC cola,,
Let’s Go Brandon!
THEY ALSO OWN DISANI WATER, TROPICANA JUICE. ME TOO. I DONT BUY COKE OR PEPSI.THINK THEY CAN DICTATE ON VOTING RIGHTS. BESIDES ; THAT SUGAR WATER IS POISION TO YOUR GUTS LIVER, STOMACH & PANCREAS. IT WILL KILL U.DRINK WATER OR MILK
Amen to that…It shows too that it’s a bottom line….Money talks and b/s walks…
Fire the CEO and replace him/her with common sense CEO
Drink Pepsi or ? Beer
Anything but coke…Drink Captain…
Any idiot could have seen where this, “Be Less White” was going! SORRY, but it’s going to be a long road and tough times for awhile before Coca-Cola makes amends for this screw-up! Keep listening to these progressive pricks and you’ll eventually realize it’s no more than communistic BULL_ _ _t and companies exactly like Coca-Cola will wind up with it up to their Knees!
Yep I quit buying coca-Cola just because of this. I don’t know if I will ever buy it again. My refrigerator stayed full of Coca Cola not any more. I had no problem switching companies.
No more Coke in my household. No more Bank of America, Lowes, Pfizer, Walmart, or Amex either. These corps rejected the “aristocracy of achievement” in favor of reverse discrimination. I’m an American. I believe in working for what I get, not whining and moaning that life isn’t fair, or that my great-great-grandparents were mistreated, so I deserve a handout from taxpayers. To blazes with that!
I like your response.
GOOD POST.I AGREE.
I agree with you 100% way to go.
I’m with you on your comment. Thank you for speaking up.
I agree, but I thought it was Home Depot, not Lowes (I could be wrong). I know Home Depot discontinued their Military Discount. I’m with you I used to buy Coke products, not any more.
Don’t forget Amazon in your list.
Exactly,, stop playing the VICTIM,, take responsibility for your actions,, go out n very a real job n stop relying on the Brandon Administration to pay your way,,
Grow up,, Stop whining,, Get a job,
Let’s Go Brandon!
The whole WOKE thing is a great silliness that has caused great damage to our country. All businesses need to stay out of faked up (political) culture wars and provide products and services,, period. We are not in the 1960s anymore. There is not one law on the books that discriminates. If you want to effect the way people think and act you do it in the pulpit, not the grocery store or corporate offices.
Too late, you already showed us how shallow you really are.
Too little, too late!! This company has revealed it’s true colors and it’s not red, white, and blue!!
In my opinion all this “woke” rhetoric is BS..My ancestors were endentured servants who came from various parts of the world. Everything my family ever obtained came from hard work and sweat equity. I am the first person in my family to graduate from college. It seems the working folks in America have no say in anything anymore. That’s about to change come November of this year. Vote the dinosaurs out, enact term limits. If you are a public servant you should not be making millions off the backs of working Americans.
GOOD POST.I WONT GO TO STORES THAT KICKED MY PILLOW OUT TOO.
Well said Sister!!!!
Just leave coke alone. You tried to change it once and now choosing a controversial subject. You have the most recognizable logo in the world, please don’t change that.
The indoctrinated are reaching the age of being able to have positions where they make decisions that affect a lot of people. Many of them are woke.
Intelligent, too. LOL
I totally agree. I have not bought coke products in a long time, but if this news is proven true, I will gladly go back to using their products in appreciation of the excellent jobs that this big corporation provides to the American people. Many corporations have complied due to political pressures from Wash., D.C. “Some” finally wake up from the “woke” childishness and destructive divisive influence in our beautiful America, and in MY way of life, if you make a mistake, you get a second chance if you ask for it and prove yourself truthful. We need the corporation and they need us. Leaders in corporations change over the years. Americans have to speak out and then see if new management gets hired and things change. Then, we can forgive and get back to us all having better lives.
A good lesson that proves that you had better “stick with the person that brought you to the dance”. In other words, do what you were created to do. If you are in sales, sell to the masses, not to the minority. If you are a tech company, appeal to the majority, not the minority, All other companies and also entertainment people would do well to do what they do and what the people have helped them become properous with. Do not fall for the minority game.
Too late now. You should never have gone woke! You will be er be the same again. Not one product of yours will find its way into my kitchen! Byeeeeeeee!
I bet if you fire the top half of management and anyone involved in the decision to go woke. Maybe we will of buying coke again.
Coca Cola was great for removing rust off of chrome bumpers. However, there are not many (any) chrome bumpers out there now. Companies should stay out of politics! In an effort to garner favor from one group you may alienate a larger group. Mind your own business and stay out of other peoples business.
Well said!
You made your bed now lie in it. I will never buy coke products again. If it’s the only thing left to drink I’ll drink piss.
Someone doesn’t know how to run a business should NEVER BE AN CEO! Never be a MANAGER IN ANY DEPARTMENT OF THE BUSINESS! Lately it show you can’t hired employees that are really want to work! But hiring someone who don’t belong in the company! If you don’t have the balls to FIRED SOMEONE for poor service for the company. Then it best you NOT BE A MANAGER! I don’t care what some dam organizations want! You are NOT WORKING FOR THEM! BUT IT SEEMS LIKE COKE WHEN THE SAME WAY AS USPS DID! JUST HIRED SOMEONE TO WORK! ONLY TO WATCH THESE PEOPLE CAUSE MORE PROBLEMS! Which didn’t HELP THE COMPANY! You never will recover from what was brought in by people that DIDN’T BELONG THERE THE FIRST PLACE! Except close door which is happening to lot of these companies that hired these type of people! There are lot of bad employees that need their walking paper in just about every company in America! I for one will not hired anyone associated with any organization that try to bring their ways into a business! Join the military if you can’t get a job out of high school or college! Only problem with that, is they do a better job on background checking than most companies!
“petsi, no coke” But, Pepsi is no better. I just don’t buy ANYTHING anymore. Screw them all! Let’s see if corporations can get by with only woke, black customers.
Stopped buying coke and NEVER will again. You made the decision to do WOKE now let woke people use your products, people who love this country are done with you
No S**t Coca-cola! Go woke and lose alot of respect and buisness. Stick to what your good at and stay out of politics.
Lol,, Coke is a Joke,, Go RC Cola! , never drink coka cola again! I hope they go bankrupt n have to sell off the company,,
Let’s Go Brandon
SodaStream has better coke than coke. Cheap as hell too
I got an Idea, why not just make soda?
I don’t like Pepsi, it tastes like dishwater , ugh! As for coke it tried something that didn’t work and returned to their good business sense. I have worked my whole life for what I wanted, and believe anyone who would rather take money for not working ought to either go to work or quit complaining. I served my country and believe it to not be perfect, but so much better than almost anywhere else.
WELL PUT.BUY AMERICAN MADE APPLIANCES TOO. TELL HOME DEPOT & LOWES. WE WANT AMERICAN MADE. G. E., ETC. ALL MADE IN MEXICO.TRAITORS TO THE AMERICAN WORKER.
I used to buy a lot of products out there when they were USA strong and would keep out of everyones business and politics, not much to buy now!!! I save more now and make what I want or do without. Coke might as well sell your business to China we do not need your kind here in the USA!!!
Never knew how good Pepsi tasted. Hope Coke goes bankrupt. They should be smarter than this but one person at a high level job in a company at ruin a company. Congrats Coke
Go “woke” go broke,Wokacola. Keep up the pressure patriots.Lets boycott them in bankruptcy,and bury them six feet under.Who’s next?
I got news for every body
1- you can’t tell people to not be a rarest , there will always be rarest Wether we like or not
2- you label all white people rarest that is B—-S—-
3-LOOK AT YOUR OWN race whatever it is work on that
4- anybody that knows anything knows you can’t tell people how to think you just piss of good people and make it worse
5-the way you get respect is to earn it that works
6 love those athletes that wait till they make millions than bitch how they hate America
7-it makes me laugh you think they would go to China or Russia any were
8-injustice in America that is true if you belong to the right party you can do anything no worry
9-I quite watching sports and don’t miss it I use too go to chill out and forget all the problems that comes from
Working to raise a family
10 -as far as business goes smart business never gets into politics you piss of half the people there to stupid to know any better when they piss me off. I quit going there if you think one person doesn’t count someone once
Said if you believe 0ne vote doesn’t mean much put 1 Miskito in your bedroom than go to sleep see if he doesn’t make a different
11-well I could go on with this but work on this for a while
THANKS ? JUST BE A GOOD PERSON THAT COUNTS LATER
I got news for every body
1- you can’t tell people to not be a rarest , there will always be rarest Wether we like or not
2- you label all white people rarest that is B—-S—-
3-LOOK AT YOUR OWN race whatever it is work on that
4- anybody that knows anything knows you can’t tell people how to think you just piss of good people and make it worse
5-the way you get respect is to earn it that works
6 love those athletes that wait till they make millions than bitch how they hate America
7-it makes me laugh you think they would go to China or Russia any were
8-injustice in America that is true if you belong to the right party you can do anything no worry
9-I quite watching sports and don’t miss it I use too go to chill out and forget all the problems that comes from
Working to raise a family
10 -as far as business goes smart business never gets into politics you piss of half the people there to stupid to know any better when they piss me off. I quit going there if you think one person doesn’t count someone once
Said if you believe 0ne vote doesn’t mean much put 1 Miskito in your bedroom than go to sleep see if he doesn’t make a different
11-well I could go on with this but work on this for a while
THANKS ? JUST BE A GOOD PERSON THAT COUNTS LATER
This is correct I knew you would not print this didn’t like it ?
Still won’t buy coke or coke products. Coke made the choice now live with it.
Just HOW LONG…..Did it Take the Executive Management Leaders of COKE to Finally Smarten Up……??? Those Executive’s….Belonged to the D_U_M_B Adults of this Country.! ! Can’t Fix – – -S_T_U_P_I_D…! ! AND – TOO LATE NOW.! !
It’s hard to say goodbye to a product you have used for 80 years but I cut the cord months ago, haven’t had a coke in months, and never will. Water is better for you anyway. I doubt many started drinking coke because of their stance, but it look like a lot left because of it.
Coke & Pepsi along with other soda companies are responsible for the world wide diabetes problem along with other health issues. The tax payer foots the bill to deal with the health problems for those who WON’T work & do not have health insurance. Like the tobacco companies, the soda companies should be held liable for the health problems they cause. Including putting health warnings on ALL their products. Anyone who drinks the shit is contributing to the demise of their health. Fuc* Coke, Pepsi & all the greedy soda companies & their products.
It will take more than just saying they are changing, it will take years to prove it, So I will stay off of Coke still.
Let me get this straight the woke dope scumbags at coke made their money off of
mainly white people for over 100 years, now they thought they can make even more money by kissing the ass of woke dope penniless morons, now they’re losing profits and decide to regain thier profits, so they will ease back or retract some of their moron attitude & statements, guess what I hope coke goes out of business completely, go depend on third world countries & blacks only in America because obviously whites are not in your commercials , but okay for your company’s profits, well screw you , not only does coke have a crappy product but that they have to keep changing their formula cuz people don’t like it anymore, they also have no morals or values anymore, iced tea & lemonade are better for you anyway. Coke rymes with woke & woke rymes with broke..?
Let me get this straight the woke dope scumbags at coke made their money off of
mainly white people for over 100 years, now they thought they can make even more money by kissing the ass of woke dope penniless morons, now they’re losing profits and decide to regain thier profits, so they will ease back or retract some of their moron attitude & statements, guess what I hope coke goes out of business completely, go depend on third world countries & blacks only in America because obviously whites are not in your commercials , but okay for your company’s profits, well screw you , not only does coke have a crappy product but that they have to keep changing their formula cuz people don’t like it anymore, they also have no morals or values anymore, iced tea & lemonade are better for you anyway. Coke rymes with woke & woke rymes with broke..?