Sales of Bud Light continue to hover around 45% lower than a year ago at this time, following the conservative boycott of the brand. Ever since Anheuser-Busch partnered with a transgender weirdo who makes a living by mocking real women on his social media channels, most of the men in America have said goodbye forever. No one wants to be seen with a can of the toxic beer in their hand.
Since the boycott began, Bud Light has been flailing and trying to “reset” its image by once again appealing to its actual core audience of straight men. Why they ever thought that transgenders would be compelled to drink Bud Light instead of hard lemonade is a mystery that may never be solved.
At any rate, none of Bud Light’s attempts to lure normal people back into buying their product have come close to succeeding. First, they tried a commercial with men communicating through grunts, as if their customers were animals. That didn’t go so well.
In their newest marketing campaign, Bud Light has partnered with the Washington Redskins. You might be thinking, “Ah ha! Brilliant! Beer and football! Who could manage to screw that up?”
And yet… here we are. Watch as Matt Walsh breaks down the latest marketing dumpster fire, in which Bud Light somehow manages to make itself look even worse…