Everyone knows what a sommelier is? If you don’t, it’s like the wine chef who recommends a bottle for you when you’re in a fancy restaurant. The John Wick movies play on the concept with a “weapons sommelier.” But did you know that Tucker Carlson is a “nicotine sommelier?”
His team posted this lengthy video on X this week and it’s Tucker like you’ve never seen him before. For almost 30 minutes straight, Tucker does a taste testing on around 20 different brands and flavors of nicotine pouches. Honestly, he gets even funnier as the video drags on and he gets more and more nicotine in his system.
Full disclosure: The video is an advertisement for Tucker’s new nicotine pouch. We’re not making any commissions from showing it to you but wanted you to see it because it’s hilarious.
Tucker cracks off-the-cuff jokes for nearly 30 minutes straight while relentlessly mocking a rival company that he truly hates. It’s a different and unique style of advertising that most of us aren’t used to seeing. When was the last time that you saw a lengthy advertisement in which a competitor is just mercilessly trashed for a half hour? Probably never.
It’s truly funny and we hope you get as big a kick out of it as we did.
Here you go—Tucker Carlson, your nicotine sommelier:
As a nicotine sommelier, I felt qualified to stage a market-wide pouch taste test. So we did. pic.twitter.com/7Q4E5VQDXu
— Tucker Carlson (@TuckerCarlson) June 7, 2025