Elon Musk is launching what he calls a “thermonuclear” lawsuit against George Soros’ Media Matters, a fake media watchdog group that’s sole purpose is to discredit and cancel conservatives online. It can be difficult to understand what this lawsuit is all about, but in a nutshell, Media Matters is being accused of using deceptive practices to manipulate Twitter’s advertising algorithms and then trick major companies into boycotting Twitter.
Media Matters created a bunch of fake accounts on Twitter. Then, they used those accounts to follow some of the fringiest fake accounts on the platform (FBI agents pretending to be white supremacists). After following the fringe accounts and then checking out legitimate accounts, Media Matters was able to trick Twitter’s algorithms into placing advertisements into people’s timelines next to the fringe stuff.
Media Matters then screenshotted the ads next to the FBI agent accounts and took their “proof” to companies like AT&T and Verizon and urged them to boycott the social media platform. Those companies did so, and it cost Twitter millions in advertising revenue.
Unfortunately for Media Matters, Twitter/X has all the data and can prove in court how they manipulate the way that the platform works to produce a fake result, thus costing Twitter millions. Long story short, it looks like this battle of the billionaires could result in Media Matters getting crushed in court.
Here’s Mark Dice doing a deep dive into Media Matters and the whole Twitter/X spat…