Here’s some free advice to every business in America: never go full SJW. It’s pretty simple marketing. SJWs are the millennials who majored in gender studies and underwater basket weaving. They have hundreds of thousands of dollars in student debt and minimum wage jobs. Marketing to them can’t get you returns. They don’t have money to spend on you.
It’s why Dick’s has basically collapsed since catering to the far-left crowd. It’s why ESPN is circling the drain, and it’s why mainstream media makes a scant fraction of the money they used to. No matter the industry, pandering to SJWs will drive away most Americans and leave you with a broke fan base.
That’s why Nike is in trouble. They saw a controversy in the NFL and decided to back the wrong horse. Their commitment to Colin Kaepernick didn’t immediately hurt sales, but they’re falling into temptation, and they’re doubling down. They are letting Kaepernick become the dictating voice of Nike marketing, and that’s not going to end well.
Just look at the newest shoes he had Nike take off of their production line. It’s one of the most harmless and patriotic designs possible, and Kaep has branded it as racist. If Nike doesn’t course correct soon, they’ll pay the price. Let this video show you how far the shoe brand has fallen.
